índice geral

december

1
Delivering your marketing message may prove harder than you think
8
Are you giving away too much information?
15
How to become the leading attorney in your field: these four laws help you thwart competitors

november

17
5 email truths guaranteed to get you more clientes
24
Why marketing strategies trump tactics

october

20
How to overcome two costly excuses prospects make

september

1
How to turn 8 negative perceptions into positives

august

4
An overlooked way to grab media attention and become an industry expert
11
An overlooked marketing strategy for increasing your fees
18
Honesty, accuracy and balance key to building trust in marketing
25
How to create an effective newsletter: 12 steps to designing a newsletter that attracts new clientes

july

7
Teach prospects how to hire a lawyer so you increase credibility and attract more new clients

june

9
The subconscious question your prospects can´t ignore
23
How a single word can control your prospects´ actions

may

5
14 marketing misconceptions that cost lawyers a fortune
12
The 2 most critical elements in a marketing relationship
19
Admit a negative to vastly increase your credibility
26
Swimming upstream increases credibility, makes your marketing message stand out

april

7
How proper context can create trust and boost your marketing´s effectiveness
28
The wrong approach to selling professional services

march

3
How to prove your capabilities without sounding like an "expert"
10
15 business card sins lawyers commit
17
3 ways to write effective marketing materials in less time
31
7 quick ways to eliminate doubt from your marketing copy

february

3
The easy way to write a story that sells
10
The billboard game that can help you write powerful headlines
17
3 ways to raise prices and still keep your clientes
24
Wrong-headed ideas about free publicity

january

13
How to dodge your prospects´ inner critic using a single sentence
20
Don’t commit for the long term until you test over the short term
27
The surprisingly easy way to reach and influence key prospects