índice geral

december

9
How a single sentence can drive more response to your marketing
16
The 2 most powerful words you can use in your marketing copy during a recession

november

4
How to give advice when your client hasn´t asked for it
11
How a single sentence can drive more response to your marketing
18
Inserts prove profitable at attracting new clients; much cheaper than other methods
25
Why context can kill your marketing

october

7
Are you creating marketing assets or expenses?
21
The enviable marketing position that´s yours for the taking
28
Why context can kill your marketing

september

2
6 magic words that overcome a competitor´s low price
9
First class letters seize attention, generate ongoing interactions
16
28 ways to maintain your sanity
23
Why marketing can cause brain "blindness"

august

5
Warning: Attractive brochures often fail to persuade
12
1 "con" you should use -- and 2 "cons" you should avoid like the plague
19
How to troubleshoot your marketing program

july

8
Speed critical when responding to inquiries
15
Why trying to beat your competition is risky

june

3
11 ways to turn your fee and billing practices into a competitive advantage
10
A complete marketing message screens prospects, makes better use of your time
17
Choose one quarterback to call your marketing plays
24
Positive ways to collect money and maintain relationships

may

6
Hidden persuaders: keep these documents close at hand for when your presentation needs a boost
13
How much profit is your copy hiding?

april

15
"Over-priced services" usually a symptom of another problem
29
How to avoid creating a terrible tagline

march

4
Have prospects who don´t respond after an inquiry? Try this...
11
How to prove your capabilities without sounding like an "expert"
18
Your marketing efforts sink, swim or soar depending on how well you satisfy the "big C"
28
Turn negatives into positives using the contrast principle

february

19
Clients know when you put them first