índice geral

december

7
Identifying and correcting misconceptions clears your prospect´s head for your marketing message
14
The skills you need to succeed

november

23
Break down barriers to cement relationships with prospects, clients
30
7 quick, cheap and easy steps to new clients

october

5
Consumers´ word is best advertisement, survey shows
19
Alert prospects, clients and referral sources to your successes
26
How to overcome two costly excuses prospects make?

september

14
How to generate interactions with prospects?
21
Your marketing efforts sink, swim or soar depending on how well you satisfy the “big c”
28
Make sure prospects know how you differ from other lawyers and you´ll be miles ahead of competitors

august

3
Tips to help your receptionist answer the phone
10
Differentiation : your best marketing tool
17
Tips for enticing readers in your marketing materials
24
How to handle objections and overcome two costly excuses prospects make
31
Are you really addressing your client’s highest priority?

july

6
Adding words to add emphasis weakens your message
13
How fear of embarrassment can work against you
20
Secrets of a powerful law firm web site
27
How to attract business clients

june

1
How to use your photo in written materials
15
"Over-priced services" usually a symptom of another problem
22
One secret to power writing
29
Improve your marketing results by understanding why clients hire your services

may

4
Law Firm Marketing tactics: a report from the field
11
Define a new niche to seize a big competitive advantage
18
9 secrets of successful media publicity
25
Doing marketing with household items

april

13
Hidden persuaders
20
Listening : a powerful marketing skill

march

2
Are you really addressing your clients highest priority?
9
Legal services: how to keep your offer from arousing suspicion
16
How do you boost your presentation when it is drooping
23
How to build your image as an authority
30
How to bring up information about yourself, and deliver it

february

2
Five key principles to law firm marketing success
9
When your marketing is too good: beware!
16
To seize attention, explain what you do in two key sentences
23
How to turn hot prospects cold?

january

12
11 publicity misconceptions that cost lawyers a fortune
19
Six newsletter mistakes lawyers make
26
How to generate a steady flow of new clients