índice geral

december

4
Clients and prospects forgive a lot -- when you ask
11
"You" orientation critical in persuasive writing
18
Clients and prospects forgive a lot -- when you ask

november

6
Here´s the most powerful, most productive, most efficient way to generate responses from ads
27
Build urgency into your marketing message so your prospects act now

october

2
9 smart ways to cut marketing costs and improve results
9
How to build your law practice with dignity: here´s the only marketing plan you´ll ever need
16
Your unique educational message: how and why it attracts new clients
23
Short words add power and impact to your writing
30
You win or lose based on what you offer

september

4
Phone-call fear keeps prospects from calling; clients too
11
Turn negatives into positives using the contrast principle
18
Mail 9 letters - in 9 weeks - and attract 9 new clients
25
Don´t commit for the long term until you test over the short term

august

7
Marketing with "free reports" achieves little, reflects poorly on you
14
CDs and DVDs prove highly effective at delivering your marketing message
21
A complete marketing message screens prospects, makes efficient use of your time
28
How to maintain your sanity

july

3
11 ways to turn your fee and billing policies into a competitive advantage
10
A complete marketing message screens prospects, makes efficient use of your time
17
31 steps you can take to increase your credibility
24
Having too much work does not equal good marketing
31
9 weak links that torpedo your marketing program

june

5
17 fatal marketing mistakes lawyers make
19
How to deal with prospects
26
Five common mistakes that bury your law firm´s website in the search engines

may

15
Law firm marketing: increase your revenue by grading clients
22
How much money should you spend on marketing?
29
Marketing secrets of superstar lawyers

april

3
A clear offer is key to attracting new clients soon
17
"Over-priced services" usually a symptom of another problem
24
12 business practices that undermine your marketing program and ruin your reputation

march

6
Emotion and logic play important roles
13
How to market other practice areas within your firm
20
Lawyer marketing: how to create breakthrough success
27
Hot prospects turn cold, build defenses when you look like a salesperson - a checklist of Do´s and Don´ts

february

6
8 ways to increase your perceived stability and credibility
13
Web sites: make your prospect´s job easier and attract more new clients
20
Educational message increases confidence in you, skepticism in competing lawyers

january

16
Multi-pronged approach reinforces marketing message, generates steady flow of new clients
23
Your marketing efforts sink, swim or soar depending on how well you satisfy the "big C"
30
Marketing moves most lawyers miss