How much can you charge your clients?

Why marketing can cause brain "blindness"

Crossing the line from educator to seller destroys your credibility

Hidden persuaders: Keep These Documents Close at Hand for When Your Presentation Needs a Boost

6 ways to create new content for old websites

Floss only between those teeth you want to keep

How to Evaluate a Sponsorship

Storytelling plus Put lunch in its place

Don´t commit for the long term until you test over the short term

Would you respond to your current marketing?

Crucial credentials

9 secrets of successful media publicity

Stories captivate prospects, drive home key points

Are you creating marketing assets or expenses?

The reluctant writer´s guide to creating headlines

Ditch hollow cliches and worn-out scripts

Risky business in tricky times

How to charge more than competitors and attract better clients

How to move your marketing from monotonous to memorable

When clients bargain

Specifics sell

Databases don´t build relationships

23 secrets that build client loyalty

14 important functions of a competent marketing program

Fear of embarrassment a powerful motivator; can work for you or against you

Cargo cult marketing

Admit a negative to vastly increase your credibility

11 publicity misconceptions that cost lawyers a fortune

Actively market to referral sources, and Always include a "call to action" if you want prospects and clients to act

Warning: attractive brochures often fail to persuade