Free and open access: key to building and maintaining client relationships

Why your mailbox is like marketing gold.

Ken´s Korner: time to celebrate

Use this emergency marketing strategy to get more qualified inquiries

A statistical approach to persuading prospects (using popcorn)

9 weak links that torpedo your marketing program

Are your prospects among the 104 million who use this service?

How to make referring clients easy for friends, colleagues

Why prospects don´t want your legal services

Putting the "public" back into public relations

How to write mental magic that motivates prospects to take action

Powerful prospect interviews begin with listening

19 steps to building a national practice

How much money should you spend on marketing?

How to write mental magic that motivates prospects to take action

A shortcut for eliminating uncertainty and building trust with your prospects

Five action steps to creating a persuasive biography

How to charge more than competitors and attract better clients

8 and 1/2 ways to improve your bottom line

Why you shouldn´t pitch prevention in your marketing materials

Clear offer key to attracting new clients soon

Make sure prospects know how you differ from other lawyers and you´ll be miles ahead of competitors

Emotion and logic play important, yet different, roles

How to market other practice areas within your firm

Is your marketing content a one-sided conversation with prospective clients?

12 business practices that undermine your marketing program and ruin your reputation

The billboard game that can help you write powerful headlines

Your marketing efforts sink, swim or soar depending on how well you satisfy the "Big C"

How a single word can control your prospects´ actions

Two common advertising mistakes that cost professionals and companies millions

Educational message increases confidence in you, skepticism in competing lawyers

How to build your image as an authority

Crossing the line from educator to seller destroys your credibility

Midnight marketing reaches insomniacs and busy prospects

21 ways to overcome competitive weaknesses and increase your credibility

Fear of embarrassment a powerful motivator; can work for you or against you

Value/price equation drives hiring decision, client loyalty

2 ways to write your way into prospects´ minds

(1) Document´s purpose key to content and use in marketing program and (2) Attractive brochures often fail to persuade

How to create an e-mail law alert

How to write compelling copy by breaking the rules

The 2 most powerful words you can use in your marketing copy during a recession

Hidden persuaders - Keep These Documents Close at Hand for When Your Presentation Needs a Boost

High pressure vs. dignity depends on how you use the three cons

High pressure vs. dignity depends on how you use the three cons

First impressions convey your image even when you don´t want them to