índice geral

december

7
Phone-call fear keeps prospects from calling, clients too
14
Build urgency into your marketing message so your prospects act now

november

9
Which is more important when marketing -- your message or your audience?
23
Why your website´s video commercial turns your web visitors off
30
The art of war: strategic planning revisited

october

5
A mind-manipulating word that can create buyers
19
Getting to meet with a new prospect
26
How to avoid creating a terrible tagline

september

14
9 weak links that torpedo your marketing program
21
The 2 most critical elements in a marketing relationship
28
7 quick, cheap and easy steps to new clients

august

3
Are you marketing to blind eyes?
10
Are you creating marketing assets or expenses?
17
Are you giving away too much information?
24
How to request contact information from prospects who want to maintain their privacy

july

6
Do what you know well
20
20 strategies for keeping clients (happy)
27
16 ways to seize an unfair marketing advantage over other lawyers

june

1
Hot prospects turn cold, build defenses when you look like a salesperson: Here´s a checklist of do´s and don´ts
15
A common mistake that prevents prospects from responding to your marketing message
22
How to overcome two costly excuses prospects make

may

4
11 publicity misconceptions that cost lawyers a fortune
11
How much money should you spend on marketing?
18
The secret to solving your website frustrations
25
How to match your marketing with what your prospects want

april

20
Multi-pronged approach reinforces marketing message, generates steady flow of new clients
27
Is e-mail marketing dead?

march

9
The secret to selling with only a single sentence
16
White paper marketing
23
Cargo cult marketing
30
Newsletter no-no´s

february

3
How to troubleshoot your marketing program
10
First impressions convey your image even when you don´t want them to
17
Success: identify your objective, plan the future, make it happen
24
An overlooked way to grab media attention and become an industry expert

january

27
7 mistakes that get your autoresponder e-mails trashed