índice geral

december

11
Clients know when you put them first

november

13
Educational message increases confidence in you, skepticism in competing lawyers

october

2
How to move your marketing from monotonous to memorable
30
Blog vs Newsletter

september

4
5 steps that make your client feel important
11
First class letters seize attention, generate ongoing interactions
18
How to use questions and commands to create conversational copy
25
Would you respond to your current marketing?
25
Why today´s consumers create fewer leads

august

7
1 "con" you should use -- and 2 "cons" you should avoid like the plague
14
Boost your marketing message with this 15-point website content checklist
21
How to promote your law firm when you hate marketing
28
6 magic words that overcome a competitor´s low price

july

3
Increasing credibility key to marketing; name visibility a poor substitute
17
Why trying to beat your competition is risky
24
Databases don´t build relationships
31
This persuasion tool fixes buying resistance

june

12
Don´t rob your prospects of their scarcest resource
19
9 secrets to super-charge your writing
26
Positive ways to collect money and maintain relationships

may

8
14 marketing misconceptions that cost lawyers a fortune
15
Admit a negative to vastly increase your credibility
22
The wrong approach to selling professional services
29
14 important functions of a competent marketing program

april

10
Hire an experienced law firm marketing specialist to kick your marketing program into high gear
17
How to achieve website success without SEO
24
Is "getting the word out" really worth your effort?

march

6
Moments of truth in the client lifecycle
13
How to avoid sounding like just another salesperson
20
How to interview prospective clients: focus on their problems and your credibility for success

february

13
A complete marketing message screens prospects, makes better use of your time
20
11 ways to turn your fee and billing practices into a competitive advantage
27
How to design your engagement letter so it plays a key role in your marketing effort

january

16
How to avoid marketing for failure
23
How to request contact information from privacy-minded prospects
30
19 important points to consider before you select a law marketing program