índice geral

december

5
16 ways to seize an unfair marketing advantage over other lawyers
12
Hierarchy of needs tells us what motivates prospects to make choices
19
Crossing the line from educator to seller destroys your credibility

november

7
Enhance your image and nurture relationships: how to overcome two costly excuses prospects make
14
The headline genie who grants prospects´ wishes
21
The quickest way to go broke when marketing
28
How to create content when you have nothing new to say

october

3
12 ways to generate interactions with prospects
17
How to prove your capabilities without sounding like an "expert"
24
How to avoid creating a terrible tagline
31
Make sure prospects know how you differ from other lawyers and you´ll be miles ahead of competitors

september

12
11 publicity misconceptions that cost lawyers a fortune
26
When asking for business is a bad idea

august

1
The 2 most critical elements in a marketing relationship
8
Expectation gaps
15
Delivering your marketing message may prove harder than you think
22
The wrong approach to selling professional services
29
How well does your new marketing piece deliver your message?

july

11
The biggest lie in advertising
25
How to get prospects to visit your website without relying on SEO

june

6
It takes more than a tweet

may

9
18 marketing myths most lawyers believe
30
11 ways to turn your fee and billing policies into a competitive advantage

april

25
E-mail marketing: why list size is a small piece of the promotional puzzle

march

7
When clients bargain
14
Emotion and logic play important, yet different, roles
21
Ongoing follow-up key to turning prospects into clients
28
How to get an ongoing flow of first-rate referrals

february

7
Use humor to connect with prospects, increase trust
14
Make yourself scarce - and you´ll attract more clients
21
Warning: these costly mistakes are instant website killers
28
The persuasion technique that doubles your odds of a ´yes´ response

january

10
Fear paralyses professional business development
17
Marketing tool´s purpose key to content and use in marketing program
24
How to get prospects to visit your web site if search engines fail you
31
The enviable marketing position that´s yours for the taking