November 25, 2016 nº 1,816 - Vol. 13
"The truth will set you free. But first, it will piss you off."
Gloria Steinem
In today's Law Firm Marketing, Why context can kill your marketing
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UN: Global innovation is "soaring"
In a 7.8% increase from 2014, 2.9 million patent applications were placed worldwide in 2015 according to a new report released Wednesday by the UN World Intellectual Property Organization (WIPO). Over one million of those patents were filed in China, and over 500,000 were filed in the US. There was also a 26.6% increase from 2014 in trademarks filed in 2015, which marks the fastest growth in over 15 years. Applications for industrial design also rebounded and grew by 2.3%, up from a sharp decrease in 2014. WIPO Director General Francis Gurry noted that it is encouraging that intellectual property filing has progressed in 2015, reflecting its "increasing importance in a globalized knowledge economy."
1 - Brazil's Petrobras settles 11 claims in U.S. class action suit - click here.
2 - Odebrecht to sign $2 billion leniency deal in Brazil graft probe - click here.
3 - J&J makes takeover approach for Swiss drugmaker Actelion - click here.
4 - Google, Indonesia Near Tax Deal for $73 Million or Less - click here.
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China confiscates passports of Xinjiang people
Chinese authorities have begun confiscating passports from people in the western region of Xinjiang, which has seen regular unrest. The move, which the government says is aimed at combating "terrorism", has been criticized by human rights groups. Many Muslims in Xinjiang say they face widespread discrimination. The Chinese government is eager to eradicate sporadic violence in the province, which it blames on Islamist militants.
Why context can kill your marketing
By Tom Trush
If you want your marketing to trigger strong appeal, here's a concept you can't overlook:
Prospects decide whether your marketing message is worthy of attention by assessing quality and context.
Let me give you an example that explains what I mean ...
Imagine you sit down on your couch tonight, turn on your TV and see Paul McCartney playing his guitar on stage at New York City's Madison Square Garden.
Even if you didn't recognize the former Beatle or were familiar with his music, would you view him as someone with a high level of musical talent?
You probably would. After all, he's on TV and performing at a venue billed as "The World's Most Famous Arena."
Right?
Okay, now let's imagine you saw him playing the same guitar. However, this time he was singing alone on a street corner, dressed in casual clothes and seeking donations.
How would you view his talent? Would you still consider him a world-class performer?
A similar scenario played out in 1984. McCartney was filming a movie called Give My Regards to Broad Street. During production, producers put him in front of a London railway station and asked him to perform his song "Yesterday," one of the most covered songs in recorded music history.
Much to McCartney's surprise, not one person recognized him. Passing people viewed the singer as just another street performer. So they saw little reason to pay much attention.
Crazy, isn't it?
An entertainer described by Guinness World Records as the "most successful composer and recording artist of all time" was instantly transformed into an ordinary musician because of a change in environment.
You likely experience this phenomenon, too. For example, how often do give greater trust to published material? After someone writes a book or gets published in a high-profile publication, credibility follows.
You could post identical information on a pile of napkins (or even a flyer, e-mail or website) and it wouldn't carry a fraction of the credibility offered by a published piece.
How and where you use your marketing materials determines the importance prospects place on them.
So write for industry publications ... establish yourself as an author ... speak in front of audiences ... create and lead industry groups ... form your own networks ... distribute information worth sharing ... interview your field's most famous faces ... and, above all, use your marketing to show compassion and a desire for helping people.
Tom Trush is available at at https://www.writewaysolutions.com.
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© Trey Ryder
FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected]. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.
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Compras
Grupo Industrial Saltillo SA (GISSA) de México acordó adquirir a Grupo Infun, fabricante de componentes para la industria automotriz con sede en España, por un monto total de 280 mlls. de euros. GISSA informó que el Grupo Infun cuenta con operaciones de fundición de hierro en España, Italia y China, y de maquinado de hierro en España y China. Entre sus clientes más destacados se encuentran las automotrices Ford, Renault, Fiat, GM, Daimler y Volvo.
Mar
El canciller de Chile, Heraldo Muñoz, confirmó la renuncia de José Miguel Insulza como agente de ese país ante la Corte Internacional de Justicia de La Haya para la demanda marítima de Bolivia, y anunció que el cargo será ocupado por el abogado Claudio Grossman, actual coagente ante La Haya. Grossman es experto en derecho internacional, radicado en Estados Unidos, con el que el gobierno chileno pretende darle continuidad a la gestión ante La Haya en el caso de la demanda que Bolivia le planteó para obligarle a negociar una salida soberana al mar.
Inversiones
La petrolera estatal argentina YPF y la malasia Petronas invertirán US$ 192,5 mlls en la segunda etapa de un proyecto de recursos no convencionales en el sur del país sudamericano. La primera etapa del proyecto, implicó en la perforación de nueve pozos de shale oil en la provincia de Neuquén, en el sur argentino, y conto con una inversión de US$ 165 mlls.
Brazil president Michel Temer accused of corruption
Brazil's President Michel Temer has been accused of pressuring a cabinet minister to engage in corrupt practices. Former Culture Minister Marcelo Calero said Mr Temer asked him to help another minister in a personal business deal. He said he was asked to allow construction of luxury apartments in a historic district of Salvador. Calero, who resigned last week, had previously blocked the plans. Temer has denied the allegations. However, he admitted talking to Calero about the project. The president has vowed to clean up corruption in Brazil, but has lost three ministers to corruption allegations. Brazil's opposition - still bitter about the demise of President Dilma Rousseff in an impeachment process fueled by Temer's allies - is already calling for the new president to be removed from power.
Wisconsin facing election recount
A former presidential candidate looks likely to spur a last-minute recount of part of the result of the US election. Green Party presidential candidate Jill Stein says she has gathered enough money to fund a recount in Wisconsin. Donald Trump narrowly beat Hillary Clinton in the state, but two voting rights experts say the result needs to be more closely analyzed. There is no indication Trump's win was down to (possibly Russian) cyber hacking, one of the experts said on Wednesday. One election official in Wisconsin said they are preparing for a possible recount.
ECB warns of political uncertainty risk to eurozone
Political uncertainty is putting the eurozone's financial stability at risk, according to the European Central Bank. The Brexit referendum and the US election both ratcheted up what it calls its "composite indicator of systemic stress". It says the 19 countries that use the euro could be hit by trade wars, higher inflation and rising US interest rates. In a worst-case scenario, the ECB says, this could reignite the 2009 eurozone debt crisis. It also warned that some stock markets could be heading for sharp falls. "Valuation measures... are in some regions hovering at levels which, in the past, have been harbingers of impending large corrections." The bank is also worried about political uncertainty within the eurozone, with a constitutional referendum in Italy on 4 December and elections in France and Germany next year.
Overtime rule is but the latest obama initiative to end in Texas Court
In the last two years, federal judges in Texas have chipped away at President Obama’s legacy by striking down or suspending no fewer than five regulations and executive orders. A judge for the US District Court for the Eastern District of Texas on Tuesday issued a preliminary injunction blocking an overtime reform rule that was to be implemented next week. The overtime rule, passed under the Fair Labor Standards Act (FLSA), would raise the ceiling for those seeking to receive overtime compensation from a yearly income of $23,660 to $47,500. The regulation, promulgated by the Department of Labor (DOL), was to go into effect December 1. The court found that the regulation went beyond the DOL's scope of authority and would cause irreparable harm if implemented.
Euro MPs vote to freeze Turkey EU membership talks
The European Parliament has voted to suspend Turkey's EU membership talks because of the Turkish government's crackdown since a coup attempt in July. The MEPs' non-binding vote has already been dismissed as "worthless" by Turkish President Recep Tayyip Erdogan. The MEPs asked the European Commission and 28 national governments to impose a "temporary freeze" on the talks. EU-Turkish ties have soured after years of stop-start negotiations, which are likely to go on, albeit very slowly. Turkey's EU accession talks began in 2005, but only one of the 35 policy areas - called "chapters" - has been closed. A country is only ready to join the EU when it has met the criteria in all 35 chapters. (Click here)
Colombia signs new peace deal with Farc
The Colombian government and the country's largest rebel group, the Farc, have signed a revised peace deal. The previous deal was rejected by the Colombian people in a popular vote on 2 October. The revised agreement has been submitted to Congress for approval, rather than put to a popular vote. The deal is aimed at ending five decades of armed conflict, which has killed more than 260,000 people and left millions internally displaced.
Germany court refuses to hear Yahoo case on Internet royalties
The German Federal Constitutional Court said Wednesday that it cannot hear a case over Internet royalties to news content creators brought by Yahoo, Inc. The suit was filed as a reaction to Germany changing its copyright law in 2013. The new section 87f of the law gives news content creators the right to compensation from search engines that use more than just short snippets of their content. The new law would mean that all Internet search engines like Yahoo and Google, would either have to restrict the length of the content they use or have to pay the news content creator to use it. The Court ruled that the the plaintiff, Yahoo Inc, had not exhausted its options to file suit through the regular appellate court system, and therefore the Ccourt could not hear the case. The court did not rule on the substantive issues of the case and Yahoo Inc. is still free to file a civil suit on the issue in the lower courts of Germany. (Click here)
House Republicans ask to put on hold case against Obama's health-care law
Attorneys for the US House of Representatives asked a federal court to delay a lawsuit over President Barack Obama's signature health-care law, citing negotiations with President-elect Donald Trump over the future of the Affordable Care Act.
Italy court dismisses challenge to referendum
A Rome court on Tuesday rejected an appeal challenging the wording of a political reform referendum in Italy. Brought by former constitutional court judge Valerio Onida, the challenge alleged that grouping referendum topics into one yes or no question was improper. The referendum seeks to diminish the power of the senate and regional governments, putting more power into the hands of Prime Minister Matteo Renzi. Opinion polls suggest the referendum will fail, in which case Renzi's party has announced that it will seek early elections. (Click here)
Simplify your message, and repeat often
John Lilly's arly lessons of leadership: "I didn't understand the role of simplicity and messaging early on. One of the things that happened at one of my start-ups was that I would get bored saying the same thing every day. So I decided to change it up a little bit. But then everybody had a different idea of what I thought because I was mixing it up. So my big lesson was the importance of a simple message, and saying it the same way over and over. If you're going to change it, change it in a big way, and make sure everyone knows it's a change. Otherwise keep it static, to prevent confusion."
UK government will 'fail' in the Article 50 Supreme Court case
The Supreme Court will rule next month whether Theresa May must secure parliamentary approval before invoking Article 50 and taking the UK out of the European Union. Three of the UK's most senior judges ruled that it would be unlawful for the prime minister to trigger Britain's exit from the EU without first consulting MPs at a High Court case earlier this month. However, the government opted to appeal the verdict, meaning the case will be revisited by the UK's most powerful court on December 5-8. It'll be the first time that the court has sat in full since its creation in 2009. The stakes could not be higher. If the government's appeal is upheld, May will be able to invoke Article 50 without first passing an act of parliament. However, the High Court's ruling against the government was unanimous, which suggests its lawyers face an almighty task in persuading the Supreme Court to reverse the historic decision.
Malaysia: Key government critic jailed under anti-extremism law
The arrest of a prominent Malaysian civil rights leader under a controversial anti-extremism law has sparked outrage at the government of embattled Prime Minister Najib Razak. Maria Chin Abdullah was arrested on Friday on the eve of a mass rally organized by Bersih, a coalition of pro-democracy groups fighting for clean and fair elections.
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