July 25, 2014 nº 1,522 - Vol. 12
"They who lack talent expect things to happen without effort. They ascribe failure to a lack of inspiration or ability, or to misfortune, rather than to insufficient application. At the core of every true talent there is an awareness of the difficulties inherent in any achievement, and the confidence that by persistence and patience something worthwhile will be realized. Thus talent is a species of vigor."
Eric Hoffer
In today's Law Firm Marketing, How to get prospects to visit your website without relying on SEO.
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Obama accuses firms of "cherry-picking" over tax rules
Obama has urged lawmakers to end a tax loophole that allows US companies to avoid paying US corporate taxes. He accused firms of "cherry picking" the rules, by moving their tax base overseas, while keeping most of their business in the US. Know as inversion, nine companies so far this year have used the practice. "My attitude is I don't care if it's legal - it's wrong," the president said in a speech in Los Angeles. The potential savings of inversion were widely seen as part of the reason why US pharmaceuticals firm Pfizer attempted to buy Britain's AstraZeneca earlier this year. That deal stirred up controversy with critics concerned that the company would cut back on UK research and development. Obama also called for "economic patriotism". "Economic patriotism says it's a good thing when we close wasteful tax loopholes and invest in education, and invest in job training that helps the economy for everybody. "Let's stop rewarding companies that ship jobs overseas ; give tax breaks to companies that are bringing jobs back to the United States," he said. Democrats in the US Congress have put forward a proposal that would make inversion much more difficult and the president called on Republicans to support that effort. US companies have called on the government to lower and reform corporate taxes, which would make it less attractive for them to move their tax base overseas.
Google in fight to stop global removal of sensitive links
Google is braced for a showdown with European privacy watchdogs over demands the continent's "right to be forgotten" online is extended across the world, with sensitive links stripped from all global versions of the search engine. Executives from Google and Microsoft will meet representatives from Europe’s data protection groups in Brussels on Thursday to discuss the implementation of the dramatic ruling in May by the European Court of Justice (ECJ). The court gave citizens the right to ask internet search engines to remove embarrassing or sensitive results for queries that include their name. People with knowledge of the matter said the watchdogs intend to raise a number of issues, arguing the US company’s response to the ECJ ruling has been inadequate. Among the calls from the group of 28 national privacy watchdogs is the removal of links from all versions of the search engine. This would mean that links expunged from Google’s French, German or British sites, would also be stripped from Google.com, its American search engine. Privacy groups have complained that, because it is technically easy to access international versions of Google, removing links only from European sites is an ineffective response to the ECJ ruling.
Publication
The multiplication of international adjudication tribunals and bodies in recent years has led to conflicting decisions on overlapping cases, jurisdiction confusion and the proliferation of litigation. "Forum Shopping in International Adjudication : The Role of Preliminary Objections" is a new book examining how preliminary objections can be used to foster procedural coordination among international tribunals. The book was written by Luiz Eduardo Salles, of law firm Barretto Ferreira e Brancher - Sociedade de Advogados. (Click here)
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Tencent among Chinese companies approved to set up three lenders
Tencent Holdings Ltd. was among companies approved by China's banking regulator to establish three privately owned lenders as the government eases restrictions on the state-controlled banking industry.
McDonald's halts nuggets sales in Hong Kong
Fast food chain McDonald's has suspended sale of chicken nuggets and some other products in Hong Kong. It said it had imported chicken and pork from Shanghai Husi Food, the Chinese firm that allegedly supplied out of date meat to fast food firms. China has suspended operations of Shanghai Husi after local media reports claimed it re-processed expired meat. McDonald's had removed nuggets from its menus at its Japanese outlets earlier this week over the same issue.
How to get prospects to visit your website without relying on SEO
By Trey Ryder
With search engines, you face at least two problems :
PROBLEM #1 : The lawyers who get the first few positions usually get the inquiries. The remaining lawyers are left paying for websites that produce little.
PROBLEM #2 : Even if you rank high, your search results are mixed among those of your competitors, so prospects can easily get distracted and miss your site altogether.
Fortunately, you can bring prospects to your website without search engines and without the potential for confusion. Here's how:
STEP #1 : Load your website with educational articles that have teaser titles. People are drawn to helpful information written in list form. For example, I use 17 Fatal Marketing Mistakes Lawyers Make, Marketing Secrets of Superstar Lawyers, 11 Brochure Mistakes Lawyers Make, and many more. When you add educational articles, in addition to increasing your relevance in search engine rankings, you create a highly desirable website.
STEP #2 : Invite prospects to visit your site where they can read your articles. Offer the articles in every type of communication, including
-- Classified Ads. Invite prospects to your website through classified ads. Your entire ad could be as simple as this: Discover 17 Fatal Marketing Mistakes Lawyers Make at www.treyryder.com. Or make it more attractive by including two or more titles : Discover How to Build Your Law Practice With Dignity and 11 Brochure Mistakes Lawyers Make at www.treyryder.com.
-- Display Ads. If you want more space than a classified ad -- or think your prospects may not read classifieds -- design a small display ad. Make powerful use of black and white graphics to seize your reader's attention. In addition, include a closely cropped photo of your face with good eye contact and a warm, engaging smile. (Nothing draws a reader's eyes to your ad faster than your eyes looking back at the reader.) Depending on the size of your ad, you could include titles of many articles. Each title acts like a fishhook in the lake. You can't be sure which bait will cause your prospect to bite, but all it takes is one good title to motivate him to visit your website.
-- Yellow Page Ads. In you still use yellow page ads, offer articles that your prospect can read on your website.
-- News Releases to the Media. Write a news release about a key issue in your area of law or the impact of a recent court decision. At the end of the news release, announce that you have published three articles, listing each by title. Then tell the reader he can call your office to receive free copies by mail, or visit your website at www.yourdomain.com.
-- Newsletters. In every issue, invite prospects to read articles on your website. You might say something like: Yours Free! Discover 15 Business Card Sins Lawyers Commit, Marketing Secrets of Superstar Lawyers, and How to Market Other Practice Areas Within Your Firm -- at www.yourdomain.com.
-- Seminars. In your seminar materials, include a flier that lists articles on your website.
-- Referral Sources. Send a mailing to your past clients and referral sources alerting them to articles on your website -- and inviting them to direct friends and colleagues to your site.
-- Referral Cards. Create a referral brochure with a reply card on which you offer various articles. Say that for a faster response, they can read these articles on your website.
-- Feature Articles. At the end of every article you submit for publication, include an author's note that offers your articles, something like this : Trey Ryder specializes in Education-Based Marketing™ for lawyers. He offers the following three articles at www.treyryder.com : 17 Fatal Marketing Mistakes Lawyers Make, High Pressure vs. Dignity Depends on How You Use the Three Cons, and 19 Secrets That Increase Response to Ads.
-- E-mail Signatures. Consider offering an article and including its title in the signature to your e-mail. You might include something like: Visit www.yourdomain.com to read 17 Fatal Marketing Mistakes Lawyers Make. Your URL by itself may not motivate a prospect to go to your website. But when you alert him to an important article that discusses one of his current problems, he has a good reason to visit you site.
-- Envelope Inserts With Outgoing Mail. Prepare an insert about 1/3 the size of an 8.5" x 11" sheet that announces new articles on your website. Include this in all outgoing correspondence and, on the insert, invite the recipient to pass it along to a friend or colleague.
In addition to offering articles, you can also use the above methods to invite prospects to your website so they can (1) ask you a question by e-mail, (2) send you facts about their claim for a case evaluation, (3) subscribe to your firm's newsletter, (4) register for your firm's seminar, (5) read your latest newsletter, (6) request a consultation with you by phone or in person, (7) read comments from past clients -- whatever you think will motivate them to visit your site.
SUMMARY : Don't depend only on search engines to bring prospects to your website. Also, don't depend on your web address alone to motivate prospects to visit.
Instead, make your prospects an irresistible offer -- something they can't refuse -- which they'll discover on your website. Then put the offer in ads, newsletters and announcements. This will erase the confusion factor from search engines and increase the number of qualified prospects going to your site.
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© Trey Ryder
FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected]. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.
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Extorsión
Chiquita Brands International Inc consiguió que se desestimaran demandas presentadas en Estados Unidos por más de 4.000 colombianos, que buscaban que la compañía exportadora de bananas asumiera responsabilidad por la muerte de familiares en la sangrienta guerra civil de su país.
(Presione aquí)
Inversiones
El multimillonario estadounidense Donald Trump estaría interesado en efectuar una importante inversión en Roatán, Islas de la Bahía, una de las zonas turísticas más destacadas de Honduras. El alcalde de Roatán, Dorn Ebanks, informo que un equipo de avanzada del magnate llegó a la isla para efectuar los primeros trámites para la construcción de una cancha de polo y un complejo corporativo. Dijo que solo una de las propuestas de invesión esta sobre los US$ 70 mlls.
Bonos
El Tesoro de Brasil colocó el jueves bonos a 30 años en los mercados de Europa y Estados Unidos por valor de US$3.500 millones, a una rentabilidad anual del 5,131%. Según una nota divulgada por el Tesoro, la operación incluyó la emisión de nuevos bonos denominados en dólares, llamados Global 2045, y la recompra de títulos antiguos, en los que Brasil pagaba a los tenedores tasas superiores a las que consiguió en la operación del jueves.
Isis denies ordering that all girls in Mosul undergo FGM
Jihadi extremists who have taken over the Iraqi city of Mosul have denied ordering families to have their daughters undergo female genital mutilation in order to prevent "immorality" or face severe punishment, as claimed by a senior UN humanitarian official on Thursday. Supporters of the Islamic State (Isis), previously known as the Islamic State in Iraq and the Levant, dismissed the story as propaganda based on a fake document – though residents of Mosul, as well as Kurdish officials, insisted it was true. The claim about enforced FGM came from the UN's deputy humanitarian coordinator in Iraq, Jacqueline Badcock, who told reporters that up to 4 million women and girls aged 11-46 faced the risk of genital mutilation. "This is something very new for Iraq, particularly in this area, and is of grave concern and does need to be addressed," she said. "This is a fatwa from Isis. This is not the will of Iraqi people, or the women of Iraq in these vulnerable areas covered by the terrorists."
How UK's terrorism law targets words, not just guns and bombs
The legal definition of terrorism risks criminalising legitimate freedom of expression, according to the UK's terror watchdog. David Anderson QC, the independent reviewer of terrorism legislation, has recommended narrowing the definition in the Terrorism Act 2000. terrorist "action" is not confined to guns and bombs. Terrorism may include the publication, or merely the threatened publication, of words. As Anderson explains: "It seems that the writing of a book, an article or a blog, may therefore amount to terrorism if publication is for the purpose of advancing a political, religious, racial or ideological cause, designed to influence the government and liable to endanger life, or create a serious risk to health or safety." That would criminalize a newspaper columnist who argued, on ideological grounds, that the government should stop vaccinating children against certain infectious diseases. Preparatory acts prior to publication - such as research – could be punished with life imprisonment. The editor who commissioned the piece could get seven years. The newspaper itself could be banned, making it an offence to buy copies. And newsagents who sold it could have their movements restricted by so-called terrorism prevention and investigation measures. Anderson acknowledged that no prosecutor would bring a case in such circumstances. But the independent reviewer thought it undesirable to give ministers, prosecutors and the police such broad discretion. "It leaves citizens in the dark and risks undermining the rule of law."
Dutch, Australians seek MH17 access
The Netherlands and Australia seek access to the rebel-controlled crash site of MH17 in eastern Ukraine as more bodies are flown out. The US says it believes that rebels shot down flight MH17 with a Russian-provided SA-11 Buk surface-to-air missile, probably by mistake. Leading rebels in eastern Ukraine have given conflicting accounts of whether they had control of a Buk launcher at the time the plane was downed.
'No survivors' in Air Algerie crash
There are no survivors from the Air Algerie AH5017 passenger jet that crashed in Mali, says the French President, Francois Hollande. He said one flight data recorder had been recovered, after French troops reached the crash site near Mali's border with Burkina Faso.
Court rejects Chiquita torture suit
A US appeals court has dismissed a lawsuit against banana grower Chiquita brought by at least 4,000 Colombians who accused the company of supporting paramilitary forces who killed or tortured their relatives. The Florida-based court found US courts have no jurisdiction over the case. Chiquita, which is based in the US, has admitted paying paramilitaries but said it was a victim of extortion. It said the ruling reinforces that it was not responsible for the violence.
Taiwan launches inquiry into plane crash that killed 48
Taiwan authorities launched an investigation on Thursday into the crash of a TransAsia Airways turboprop plane in which 48 people were killed with the weather expected to be a factor in the inquiry. The plane, a 70-seat ATR 72, crashed on Wednesday evening near the runway while trying to land on the small island of Penghu, west of Taiwan island, after a typhoon had passed earlier in the day. (Click here)
European rights court condemns Poland for hosting secret CIA prisons
The European Court of Human Rights (ECtHR) has ruled that Poland violated an international treaty to protect human rights by hosting secret CIA prisons on its territory. The Strasbourg-based court ruled that Poland had contravened articles of the European Convention on Human Rights (ECHR) that cover torture, the right to liberty, and the right to an effective remedy for victims of crime. (Click here)
GM announces another 6 recalls covering 717,950 vehicles
General Motors Co on Wednesday announced six recalls covering 717,950 vehicles in the United States for varying reasons, although none were related to ignition switch issues. GM has recalled nearly 15 million vehicles worldwide this year for potentially lethal issues with ignition switches. (Click here)
Brazil's attorney general clears Petrobras board in 2006 refinery deal
Brazil's attorney general said Wednesday his office has cleared the board of Petroleo Brasileiro SA of any wrongdoing in the controversial 2006 purchase of a Texas refinery, handing a significant legal victory to President Dilma Rousseff, who was chairwoman of the state-run oil company at the time. Petrobras, as the company is known, bought the Pasadena, Texas, refinery in 2006 for $1.2 billion from Belgian commodities trader Transcor Astra Group SA, which had purchased the refinery a year earlier for $42.5 million, according to Brazilian prosecutors. (Click here)
Online car-service firms including uber slam planned French law
Online car-service companies including Uber Technologies Inc. are decrying a proposed French law aimed at preventing what lawmakers have dubbed "electronic street hailing," a measure the firms say could upend how they do business. The French Senate late Wednesday passed a proposed law that would require online car-service companies to return to their headquarters or a parking garage between each client, unless they have a prior reservation. The bill, which heads to the National Assembly for a vote in the fall, would also forbid the companies from showing live locations of available cars on a map. "These are all measures meant to stop us from being able to compete with taxis," said Pierre-Dimitri Gore-Coty, who manages Western and Northern Europe for Uber. "It will completely disrupt our economic model."
Arizona halts executions after review
The US state of Arizona has halted executions pending a review of its death penalty procedures, after the allegedly botched lethal injection of a convicted murderer on Wednesday. Officials say Joseph Wood gasped and snorted after the lethal cocktail of drugs was administered to him. He took almost two hours to die. Wood's execution came as US death penalty states have increasing trouble obtaining the drugs used in capital punishment, amid a European export ban.
Ukraine's Prime Minister quits after allies withdraw from coalition
Ukraine's prime minister announced that he is resigning after two parties said they were withdrawing from the ruling coalition. "I am announcing my resignation in connection with the collapse of the coalition," Prime Minister Arseniy Yatsenyuk said, adding Parliament could no longer do its work. It is unclear if Yatsenyuk's announcement was symbolic or if he actually was leaving the government.
Alstom charged with corruption by SFO
Alston Network, a UK subsidiary of the giant French engineering group Alstom, has been charged with corruption by the Serious Fraud Office (SFO). Alstom is a leading firm in the train, power generation and electricity transmission industries. The SFO said the alleged crimes took place between June 2000 and November 2006, involving large transport projects in India, Poland and Tunisia. It started its investigation after a tip-off from the Swiss authorities.
Barclays challenges US 'dark pool' fraud case
Barclays has said it wants legal action alleging fraud in its US "dark pool" trading operations to be thrown out of court. In a statement the bank said: "We do not believe that this suit is justified." New York prosecutors alleged in June that Barclays had misled investors using its alternative trading platform. "Dark pool" trading operations allow investors to trade large blocks of shares but keep the price private.
When Federal privacy laws protect hospitals instead of patients
In the name of patient privacy, a security guard at a hospital in Springfield, Mo., threatened a mother with jail for trying to take a photograph of her own son. In the name of patient privacy, a Daytona Beach, Fla., nursing home said it couldn’t cooperate with police investigating allegations of a possible rape against one of its residents. In the name of patient privacy, the US Department of Veterans Affairs allegedly threatened or retaliated against employees who were trying to blow the whistle on agency wrongdoing. When the federal passed Heath Insurance Portability and Accountability Act in 1996, its laudable provisions included preventing patients' medical information from being shared without their consent and other important privacy assurances.
Thailand king endorses interim constitution
Thailand's King Bhumibol Adulyadej announced his support on Tuesday for an interim constitution that would grant extensive authority to the National Council for Peace and Order (NCPO), the military junta currently in power.
Madoff five face sentencing as us calls denials galling
Five ex-aides to Bernard Madoff who prosecutors say have shown a "galling" lack of remorse since being convicted of fraud in March are set to be sentenced next week for propelling the biggest Ponzi scheme in US history. The three men and two women, who worked for Madoff for decades, deserve "significantly harsher" terms than the eight to 20 years recommended by the US Probation Office, the government said in court filings this month. The defendants seek leniency, arguing jurors were misled by overzealous prosecutors.
Court rules against BNP Paribas in false claims case
The Justice Department said Thursday that a federal court entered a $80 million False Claims Act judgment against BNP Paribas SA, resolving the government's allegations that the bank participated in a scheme to defraud a Agriculture Department program from 1998 through 2005. The allegations concerned payment guarantees to US exporters of commodities under the Supplier Credit Guarantee Program, the Justice Department said. The government alleged that BNP Paribas knowingly accepted assignment of credit guarantees from exporters that were ineligible for financing.
West Bank protests over Gaza turn deadly
Al Jazeera, Doha, Qatar
Black box found at site of Air Algerie crash
Haaretz, Liberal daily, Tel Aviv, Israel
Tradition Today: From tragedy to triumph
JPost, Conservative, Jerusalem, Israel
UK economy back at pre-crisis level
BBC News, Centrist newscaster, London, England
Chief Ebola doctor contracts Ebola
CNN International, London, England
Sandra Bullock 'ready to leave Los Angeles for good' after terrifying incident with armed stalker
Daily Mail, Conservative daily, London, England
The top 101 foodie experiences around the world revealed by dealchecker.co.uk
Daily Mail, Conservative daily, London, England
Israelis continue to show solidarity with army offensive
EuroNews, International news, Ecully Cedex, France
Live: 'No survivors' from Algerian plane crash, says Hollande
France 24, Issy-les-Moulineaux, France
Gay Saudi Arabian man sentenced to three years and 450 lashes for meeting men via Twitter
Independent The, London, England
Major Ukrainian TV provider drops Russian channels
Moscow News The, Independent, Moscow, Russia
Parents visit Malaysia Airlines crash site in Ukraine 'to find daughter'
Telegraph The, Conservative daily, London, England
Tulisa guilty of assault at V festival
Telegraph The, Celebrity news, London, England
Sudanese Christian woman spared death sentence meets Pope
China Post, English-language daily, Taipei, Taiwan
N.Korea in Pie-in-the Sky Economic Zone Scheme
Chosun Ilbo, Conservative daily, Seoul, South Korea
McDonalds Japan halts sales imports of chicken from China after scandal
Hindustan Times, New Delhi, India
Chandigarh cop shoots his wife, attempts suicide
India Times, Conservative daily, New Delhi, India
South Korea news agency says police detain eldest son of sunken ferry owner
New Zealand Herald, Conservative daily, Auckland, New Zealand
Ukraine President cancels trip over protests in eastern Ukraine
Straits Times, Pro-government, Singapore
From Wimbledon to Bundoora
Sydney Morning Herald, Centrist daily, Sydney, Australia
UK economy grows 0.8 pct to reach pre-crisis size
Taiwan News, English-language daily, Taipei, Taiwan
China unemployment rate steady at 4.08 per cent at end of second quarter
The Economic Times, Business, Mumbai, India
Israeli cabinet mulls Gaza ceasefire as West Bank protests erupt
Canadian Broadcasting Centre, Toronto, Ontario
MH17: Australia nears deal to send troops to secure Ukraine crash site
Globe and Mail The, Centrist daily, Toronto, Canada
Liberty Reserve Brought Down By 'Joe Bogus': How The Feds Arrested Arthur Budovsky
International Business Times, Business news organization, New York, U.S
BRICS - The End of Western Dominance of the Global Financial and Economic Order
IPS Latin America, International cooperative of journalists, Rome, Italy
Euro, shares sag as Ukraine woes hit German confidence
Reuters, Business News, New York, U.S
EU to draw up legal text on Russia sanctions
Reuters, World News, New York, U.S
MPPs in commuter towns spending thousands on Toronto accommodations
Toronto Star, Toronto, Ontario
'No survivors' in Air Algerie crash
BBC News, Centrist newscaster, London, England
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