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September 21, 2007  nº 543  -  Vol. 5  
 

"... Monsters are real, and ghosts are real too. They live inside us, and sometimes, they win."

Stephen King

September 21 - Whether you celebrate the beauties of Spring or Autumn, it’s always the right time to read our various editions: Migalhas (in Portuguese), Migalhas International (in English) or Migalhas LatinoAmerica (in Spanish).

In today's Law Firm Marketing: Your marketing efforts sink, swim or soar depending on how well you satisfy the "big c"

• Top News

Brazil airline GOL mulls share buyback, delisting

The Constantino family, which controls Brazilian airline GOL Linhas Aereas Inteligentes (GOL), is studying a buyout of shares in the airline and the delisting of GOL's stock on the Sao Paulo and New York stock exchanges. The filing with the Brazilian Securities and Exchange Commission didn't explain why the family is considering such a move. But it confirms press reports that the family is indeed thinking about it, apparently due to a sharp slide in GOL's share price and the high corporate governance standards required by regulators. However, the family, which controls the company through the Asas investment fund, still hasn't made any decision, the statement added. GOL declined to comment on the possible reasons for a share buyback.

Swiss join UN's dirty cash battle

Switzerland has become the first country to sign up to a global initiative to recover money looted by corrupt government leaders. The joint UN-World Bank scheme aims to foster relations between developed and developing nations to ensure assets are returned to their rightful owners. Correspondents say Switzerland is famous for its secretive banks and a relaxed attitude to dirty money. The World Bank says the campaign is a warning to corrupt leaders everywhere.

Brazil Movie a Hit Before Release

It wasn't supposed to be released until Thursday, but for weeks already, pirated copies of the feature film "Elite Squad" — about the shady workings of Rio's Special Operations Police Battalion — has been a best-seller at street stalls across Brazil. What people have seen in the movie proved so controversial that police tried to keep the film out of theaters, and the illegal early release left director Jose Padilha in the awkward position of criticizing everyone who watched or wrote about his film, partially obscuring the film's message that society bears some of the blame for the squad's brutality. "Elite Squad" isn't a documentary, but it claims to tell the true stories of 12 former officers from the black-uniformed paramilitary unit whose very insignia — a dagger-impaled skull — strikes fear into residents of Rio's nearly 700 shantytowns.

Brazil to send high-level trade delegation to California and Washington

The Federation of Industries of the State of São Paulo (FIESP) wants  to increase two-way trade with the U.S. and chose the West Coast for exchanges in clean energy sectors such as biofuels and ethanol, health and biotechnology, aerospace and IT. Through meetings with government representatives, local civic leaders and top business sector representatives, the São Paulo-based giant hopes to improve the trading climate and uncover research opportunities.

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• Crumbs!

1 - UK supermarkets accused of price-fixing. (Read more)

2 - Spurned husband testifies for polygamist 'prophet'. (Read more)

3 - Norman Hsu Charged With Fraud in NY. (Read more)

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• MiMIC Journal

China installs Pope-backed bishop

China installs a new bishop of Beijing, the first in over 50 years to have tacit approval from the Vatican. China severed ties with the Vatican in 1951, amid anger at the Vatican's recognition of Taiwan.

Beijing to launch price freezes

The Chinese government has ordered some prices to be frozen as it battles to contain the country's inflation surge. The demand came after China's rate of consumer price inflation hit 6.5% in the year to August, from July's 5.6%. The items to have their prices frozen will be those whose cost is already set by Beijing - though the government did not specify which would be affected.

Brazil receives first signals from China-Brazil satellite

Brazil received its first signals from the China-Brazil Earth Resources Satellite (Cbers-2B) at 10:39 a.m. local time (1439 GMT) Wednesday. The satellite, launched in the early hours of Wednesday from Taiyuan in the Chinese province of Shanxi, sent its first images to the Cuiaba Tracking Station in Brazil's Mato Grosso state.

• Law Firm Marketing

Your marketing efforts sink, swim or soar depending on how well you satisfy the "big c"

A few years ago I created a to-do list for my business (different from my to-do list for clients).  Nearly every day I would add something to the list.  Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list.

Before long, every time I opened the document I got depressed.  I was always adding to the list, but almost never crossing anything off.

Why?  I discovered I had a number of well-worn excuses:

I don't have enough time.  The project seems too big.  It won’t hurt to put it off a little longer.  I feel no pressure to get it done.  Maybe it isn't important after all.

When I looked at the tasks I did complete, I assumed they would match my highest priorities.  Right?  Wrong!

I surprised myself to learn that priority had almost nothing to do with it.  Instead, the major factor in my decision to complete these tasks was the Big C:  Convenience.

I could finish them quickly and easily.  I could complete them in one sitting.  And I felt really good when the job was done:  instant gratification.

So, what did I do with my 5-page to-do list?  I deleted it.  Now I feel much better.

When your prospective clients need to hire a lawyer, do they hire you?  Or are they skilled at finding ways to “put it off until tomorrow” -- or much later?

I encourage you to make every aspect of your law practice convenient for both your prospects and clients -- because if they face any obstacles, they may have all the reason they need to do nothing.

Now, here are 12 smart ways to make your law practice more convenient for prospects and clients:

Smart Way #1:  Make sure prospects find it easy to learn about you.  This includes having an education-based web site that answers their questions and explains in detail how you can help them.  Also, I suggest you have an educational packet that contains articles and information about your services.  Prepare one hard-copy packet so you can send it by mail.  And have the same packet in a form that you can send it by e-mail.

Smart Way #2:  Make sure prospects find it easy to reach you.  Do you accept phone calls from prospects -- or do you insist that they come into your office before you’ll speak with them?  Do you offer a toll free number -- or do prospects have to pay to call you?  Do you respond to e-mails from prospects?  The more convenient you make it for prospects, the more calls you’ll receive.

Smart Way #3:  Make sure clients find it easy to reach you.  Are you available by pager or cell phone in an emergency?  Can a client reach you quickly and easily on the phone?  Do you return calls promptly?

Smart Way #4:  Make sure prospects find it easy to get to your office.  Is your office on or near a major street?  Is your parking area close to your building or office?  Is your office at a convenient location in the building?  If on the second floor or higher, is the elevator close by?

Smart Way #5:  Make sure prospects find it easy to meet with you.  If prospects have a hard time coming to your office, will you go to their home or office?  If weekdays are difficult for them, will you meet with them in the evening or on a weekend?

Smart Way #6:  Make sure prospects find it easy to hire you.  Can they hire you without having to drive to your office?  Can you send your engagement letter or contract by fax or e-mail?  If you have an established relationship, can they hire you simply by calling you on the phone?  Or by sending you an e-mail?  Can they hire you without a retainer?

Smart Way #7:  Make sure prospects find it easy to pay you.  Will you accept personal checks?  How about credit cards?  Do you offer a payment plan?  Can you provide self-addressed, stamped envelopes to make sending their payment to you more convenient?

Smart Way #8:  Make sure prospects and clients find it easy to provide you with the information you need.  Do you have a form they can fill out and send by fax or e-mail?  Do you provide business reply envelopes where you pay return postage?  For larger packets, do you provide self-addressed UPS or FedEx labels?

Smart Way #9:  Make sure prospects and clients find it easy to remember appointments and other important dates.  Do you send them a calendar of upcoming dates, including what you need from them -- or expect of them -- by those dates?  Do you send letters or e-mails reminding them of appointments?  (A more tactful way to remind them of an appointment is to ask instead if this time is still convenient for them.)

Smart Way #10:  Make sure clients know when to call you to update documents.  You might provide them a list of criteria or events that should prompt them to contact you.

Smart Way #11:  Make sure clients find it easy to refer their friends and colleagues.  You might mail to each client your referral brochure, which contains a complete listing of your services and contact information.  Consider providing clients with referral postcards they can give to friends and colleagues to request a meeting with you.  Offer educational seminars so clients can bring friends to meet you and hear your message in person.

Smart Way #12:  Make sure clients find it easy to remember you.  You might provide things that contain your contact information, such as calendars and paperweights.  Send cordial-contact letters.  Mail them your newsletter.  Don’t overlook greeting cards, gifts and donations given in their name.  And consider hosting special events like art walks and wine tastings.

In summary:  Convenience is a big factor in how prospects and clients respond to your marketing efforts.  Don’t allow even the slightest obstacle to come between your prospects and you.  Instead, emphasize how easily prospects can do business with you.  In this way, you melt the ice that freezes many prospects in place -- and help them realize that working with you is an easy, positive, rewarding experience.

© Trey Ryder

FREE LAWYER MARKETING ALERT:  If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected]. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.

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• Historia Verdadera

• Brief News

Arctic seabed 'belongs to Russia'

A Russian expedition has proved that a ridge of mountains below the Arctic Ocean is part of Russia's continental shelf, government officials have said. Correspondents say Russia's main rivals for the supposed spoils - the US, Canada and Denmark - have been angered by Moscow's recent aggressive strategy in the region. Under a United Nations convention, the country claiming ownership of the region's ocean floor must show evidence that the seabed is an extension of their continental shelf.

Bin Laden urges Pakistan holy war

Al-Qaeda leader Osama Bin Laden has called on Pakistanis to overthrow President Pervez Musharraf. In a new audio tape, Bin Laden promised what he called retaliation for the storming of the radical Red Mosque in the capital, Islamabad, in July. The threat was dismissed by the US and Pakistan.

Mortgage woes 'exceed forecasts'

Losses from sub-prime mortgages have far exceeded "even the most pessimistic estimates", US Federal Reserve chairman Ben Bernanke has said.

UK confirms US BAE probe request

The Home Office has confirmed it is considering a US government request for legal help in its anti-corruption investigation into UK defense firm BAE. The US Department of Justice is looking into allegations that BAE ran a fund to help it win plane and military equipment orders from Saudi Arabia. UK ministers stopped a British inquiry into the claims in December, saying it was compromising national interests.

France approves immigration curbs

The French National Assembly has passed a controversial bill tightening entry conditions for the relatives of immigrants living in France. Under the legislation, the relatives will have to prove they are solvent financially and can speak French. It also includes plans for DNA testing of foreigners seeking to join family members living in France.

Dutch cabinet to discuss EU vote

The Dutch cabinet is due to meet to decide whether to hold a referendum on the European Union's new Reform Treaty. Two of the three parties in the ruling coalition are opposed to a referendum.

Pope 'refused audience for Rice'

Pope Benedict XVI refused a recent request by US Secretary of State Condoleezza Rice to discuss the Middle East and Iraq. A leading Italian newspaper said it was an evident snub by the Vatican towards the Bush administration. 

Nasdaq buys Nordic stock exchange

The Nasdaq Stock Market has signed a complex deal with Borse Dubai that will leave Nasdaq owning the Nordic stock market operator OMX. Borse Dubai will proceed with its $4bn takeover of OMX but will then sell all of the shares to Nasdaq.

In return, Borse Dubai will receive a 20% stake in Nasdaq and 28% of the London Stock Exchange. Also on Thursday, the Gulf state of Qatar announced that it had bought a 20% stake in the LSE.

Federal Prosecutors Unseal Hsu Complaint

Federal prosecutors in New York charge Democratic fundraiser Norman Hsu with breaking campaign finance laws and creating what they call a massive Ponzi scheme. On Thursday, they unsealed a federal complaint against him.

Brazil, Venezuela to move forward with oil ventures, gas pipeline plan

Brazil and Venezuela agreed Thursday to forge ahead with two joint ventures between their state-run oil companies and a natural gas pipeline that would stretch across the Amazon rainforest. President Luiz Inacio Lula da Silva and Venezuela's Hugo Chavez signed a series of accords to speed the projects that had been agreed upon earlier but had gotten bogged down in bureaucracy. They intend to sign the contacts in December in Caracas. With these partnerships, they hope South America will resolve some of its energy problems.

Dresdner Seeks Growth in Brazil Securitization as Demand Swells 

Dresdner Kleinwort Group, the investment-banking unit of Allianz SE, plans to step up the packaging into securities of loans and other assets in Brazil to take advantage of booming demand for structured finance. Dresdner Bank Brazil SA will convert pools of mortgage loans into bonds for the first time after obtaining the top local credit rating by Moody's Investors Servic. Dresdner's sales of securities using company receivables and auto loans as collateral to investors in Brazil doubled in the first six months.

Brazil is working on speeding up Venezuela's entry into the Mercosul

"Brazil is working on a process at the Senate to make Venezuela full member of the Mercosul and to make other countries able to join as well, because Mercosul is a need and we need to develop it", Lula said in Manaos. “We are doing an effort to get this agreement fulfilled as soon as possible and to make Chávez’ next visit to be as Mercosul full member”, he added. Lula stated that there is no thriller in Venezuela and Brazil relation.

ATMs Become Tool to Launder Cash

Money launderers are using small ATM transactions to move large amounts of money around the globe without detection. The strategy has emerged as a vexing challenge for officials charged with stanching the illegal movement of money by drug traffickers, terrorists and organized-crime rings. They had deposited $111,000 into 112 accounts; their deposits never exceeded $2,000. Most ranged from $500 to $1,500. Confederates in Colombia used ATM cards to withdraw the money in pesos, moving quickly from machine to machine in a withdrawal whirlwind, the officials say. The organization at its height was moving about $2 million a month.

Melvyn Weiss indicted on Milberg Weiss conspiracy charges 

Federal prosecutors on Thursday handed down an indictment accusing Milberg Weiss name partner Melvyn Weiss  of conspiracy, racketeering, obstruction of justice and making false statements. The indictment stems from a long-running US Attorney investigation into allegations that Milberg Weiss  paid up to $11.3 million in illegal kickbacks since 1984 to individuals to serve as lead plaintiffs in class action and shareholder derivative lawsuits. On Wednesday, federal prosecutors announced that former Milberg Weiss partner William S. Lerach has agreed to plead guilty  to conspiracy to obstruct justice and will forfeit $7.75 million to the government, pay a $250,000 fine, and will serve one to two years in prison.

Canada government sued for alleged non-compliance with Kyoto Protocol statute 

A Canadian environmental advocacy group has sued the Canadian government over the 2007 Kyoto Protocol Implementation Act , alleging that the government's current compliance plan for the 2005 Kyoto Protocol  does not meet the act's minimum requirements. The application for judicial review , filed by Friends of the Earth Canada, seeks both a declaration that the government's plan is unlawful and an order directing the government "to prepare a revised plan that provides a description of measures to be taken to ensure that Canada meets its obligations under Article 3.1 of the Protocol."

Democratic fundraiser charged with fraud, campaign finance violations 

Disgraced Democratic fundraiser Norman Hsu  has been charged  by federal prosecutors in New York with fraud for alleged campaign finance law violations, according to a criminal complaint  unsealed Thursday. Hsu allegedly created a massive Ponzi scheme , resulting in more than $60 million of illicit gains, and illegally made campaign contributions in other peoples' names in violation of the Federal Election Campaign Act . Hsu formerly raised funds for political candidates, including Sen. Hillary Clinton. Earlier this month, Clinton agreed  to return $850,000 she received from Hsu.

US Anglicans meet over gay clergy

The Archbishop of Canterbury is embarking on a last-ditch effort to persuade the US Anglican Church to end the ordination of gay bishops.

Dollar hits new low against euro

The US dollar hit a new record low against the euro as investors sold the currency after the Federal Reserve's hefty interest rate cut. The greenback dropped below the psychologically-key $1.40 level against the euro, deepening recent losses. Meanwhile, the Canadian dollar reached one-to-one parity with the US currency for the first time in 31 years.

US blocks Iran leader 9/11 visit

The New York authorities have rejected a request from Iranian President Mahmoud Ahmadinejad to visit the site of the 11 September 2001 attacks.

The Iranian president will arrive in New York on Sunday to address the United Nations General Assembly. The visit of Ground Zero will be opposed on security grounds.

Calls for a breakup grow louder in Belgium

More than three months after a general election, Belgium has failed to create a government, producing a crisis so profound that it has led to a flood of warnings, predictions, even promises that the country is about to disappear.

• Daily Press Review

African floods prompt aid appeal
BBC News, Centrist newscaster, London, England

DR Congo president urges rebels to rejoin army
CongoPlanet.com, Independent online news aggregator

Unpleasant odour near WAPCo site
GhanaWeb, Online news portal, Amsterdam, Netherlands

Sudan: Civilians Under Attack in Scramble for Darfur
Human Rights Watch (Africa), International news press releases

Lebanon vows to vote despite attack
iafrica, Online news portal, Cape Town, South Africa

'Dead children demanding their father back'
Independent Online, News portal, Cape Town, South Africa

SA gets tougher on rapists
Mail & Guardian Online, Liberal, Johannesburg, South Africa

6th arrested for KES stabbin
News24.com, Online news portal, Cape Town, South Africa

Over two million Mexicans take part in quake drill
Brazil Sun, Independent online news aggregator

Call to ban Sizzla and Elephant Man in Canada
Caribbean News Portal, Online news aggregator

Brazil: Report on Past Atrocities a Key Step Forward
Human Rights Watch (Americas), International news press releases

Green Revolution on the Savannah
IPS Latin America, International cooperative of journalists, Rome, Italy

Cement scarce - Company unable to meet demand  Goverment of Jamaica moves to prevent fallout
Jamaica Gleaner, Independent daily, Kingston, Jamaica

Peru: Photo of the day - Free Eye Surgery
Living in Peru, News portal, Lima, Peru

GE eyes stake in nuclear venture
The Globe and Mail, Centrist daily, Toronto, Canada

McGuinty put on defensive
Toronto Star, Liberal daily, Toronto, Canada

House hopes MK to help solve BPK-MA conflict
Antara News, News agency, Jakarta, Indonesia

Bush: Saddam's Legacy Slowing Progress in Iraq
Chosun Ilbo, Conservative daily, Seoul, South Korea

Cong speaks up, says Hyde Act not binding
India Express, News portal, Mumbai, India

Lawyers across Bihar go on strike
India Times, Conservative daily, New Delhi, India

Fantastic Four: Rise of the Silver Surfer
Japan Times, Independent centrist, Tokyo, Japan

High court overturns conviction of former student
Malaysian Star, Online news portal,  Selangor Darul Ehsan, Malaysia

BBC man sacked after Cookie named Socks
New Zealand Herald, Conservative daily, Auckland, New Zealand

Pakistan appoints new intelligence chief
People's Daily Online, English-language, Beijing, China

Naturopath cleared over deadly detox
Sydney Morning Herald, Centrist daily, Sydney, Australia

Keen on expediting Sethu project: Karunanidhi
The Hindu, Left-leaning daily, Chennai, India

Fight cyber bullies, schools told
BBC News, Centrist newscaster, London, England

Ahern to meet Sarkozy in Paris
BreakingNews.ie, Online news portal, Cork, Ireland

Madeleine's parents: 'We will take lie detector test to clear our names'
Daily Mail, Conservative daily, London, England

24-7 Entertainment brings DRM-free EMI tracks to online retailers in Europe
DMeurope, Online news portal, Amsterdam, Netherlands

Six hurt as scaffolding collapses at John Moores University
icLiverpool, Online news portal, Liverpool, England

Calls for a breakup grow louder in Belgium
International Herald Tribune, Independent daily, Paris, France

Bus driver saves crash victim
Manchester Online, Independent daily, Manchester, England

Man held in M6 death crash inquiry
News & Star, Independent daily, Carlisle, England

Seaside cafe set for later hours
North-West Evening Mail, Independent daily, Cumbria, England

Belaid scores game-winner for Slavia in team's first-ever Champions League match
Radio Prague, Online news portal, Prague, Czech Republic

'Lie Detector Test Will Clear Our Names'
Sky News, Independent newscaster, Middlesex, England

Turkey's Consitutional Debate:  Not without my Headscarf
Spiegel International, Liberal newsmagazine, Hamburg, Germany

Labour tries to block new BAE inquiry
The Guardian, Liberal daily, London, England

Harney to get hostile reception at INO meeting
The Irish Times, Centrist daily, Dublin, Ireland

Report says Batman's arrival ruffles politicians
The Scotsman, Moderate daily, Edinburgh, Scotland

Chelsea: Get your coat Jose
The Sun, Conservative tabloid, London, England

Deliberations continue in Phil Spector trial
The Telegraph, Conservative daily, London, England

Monks brave teargas and gunfire to challenge generals' grip on Burma
Times Online, Conservative daily, London, England

Proposal for 'Complete Disengagement from Gaza'
Arutz Sheva, Online, right-wing, Tel Aviv, Israel

Syria, N.Korea Deny Nuclear Cooperation
Asharq Al-Awsat, Pan-Arab daily, London, England

Afghan bomb blast targets French convoy
Gulf News, Independent daily, Dubai, United Arab Emirates

Barak says it is doubtful that Abbas can implement peace deal
Haaretz, Liberal daily, Tel Aviv, Israel

The Long Propaganda War
IPS Middle East, International cooperative of journalists, Rome, Italy

UAE and Qatar Set to Own Half of London Stock Exchange
Middle East North African Network, Online financial portal, Amman, Jordan

Zawahiri Urges the Restoration of Andalus to Muslim Hands
Nahamet, Online news portal, Beirut, Lebanon

Saudi prince plays down pledge to create political party
The Daily Star, Independent daily, Beirut, Lebanon

Because of increasing poverty and price hikes: - Yemenis compromise their health by consuming expired products 
Yemen Times, Independent weekly, Sana'a, Yemen

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Copyright 2007 - Migalhas International

The messages that appear in this newsletter are for informational purposes only. They are not intended to be and should not be considered legal advice nor substitute for obtaining legal advice from competent, independent, legal counsel in the relevant jurisdiction.

Transmission of this information is not intended to create, and receipt does not constitute, an attorney-client relationship. The information contained on this list may or may not reflect the most current legal development.