March 12, 2010 Nº 881 - Vol. 8
"Faith can move mountains. Doubt can create them."
Howard Wight
In today’s Law Firm Marketing, Are ads and articles in "special issues" worth the investment?
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US State Department releases 2009 annual rights reports
The US State Department (DOS) on Thursday released its 2009 Country Reports on Human Rights Practices. In its introduction to the reports, which covered 194 countries, the DOS noted that human rights violations have continued throughout the world, noting several global trends:
In 2009, governments across the globe continued to commit serious violations of human rights. As we survey the world, there still are an alarming number of reports of torture, extrajudicial killings, and other violations of universal human rights. Often these violations relating to the integrity of the person are in countries where conflicts are occurring. These violent attacks are a central concern wherever they take place.
In a significant number of countries, governments have imposed new and often draconian restrictions on NGOs. Since 2008, no fewer than 25 governments have imposed new restrictions on the ability of these organizations to register, to operate freely, or to receive foreign funding, adversely impacting freedom of association. In many countries, human rights defenders are singled out for particularly harsh treatment, and in the most egregious cases, they are imprisoned or even attacked or killed in reaction to their advocacy.
These restrictions and repressive measures are part of a larger pattern of governmental efforts to control dissenting or critical voices. This pattern also extends to the media and to new forms of electronic communications through the Internet and other new technologies. Restrictions on freedom of expression, including on members of the media, are increasing and becoming more severe. In many cases, such restrictions are applied subtly by autocrats aiming to avoid attention from human rights groups and donor countries, such as through the threat of criminal penalties and administrative or economic obstacles, rather than through violence or imprisonment; the end result is still a chilling effect on freedom of expression.
A third trend we observed is the continuing and escalating discrimination and persecution of members of vulnerable groups – often racial, religious, or ethnic minorities, but also women, members of indigenous communities, children, persons with disabilities, and other vulnerable groups that lack the political power in their societies to defend their own interests.
Regional analysis
In Africa, the DOS criticized continuing conflicts in the Democratic Republic of Congo and Sudan. It also criticized Uganda for its treatment of homosexuals and Nigeria for extrajudicial killings.
In East Asia and the Pacific, the DOS criticized China for its increased Internet censorship and Myanmar for attacks on ethnic minorities. The DOS also criticized North Korea for denying citizens freedoms of expression, assembly, and association, and Vietnam for suppressing dissent.
In Europe and Eurasia, the DOS said that the situation in the North Caucasus region of Russia has worsened. The DOS also criticized Belarus for restrictions on civil liberties and Switzerland for passing a constitutional amendment banning the construction of minarets. The Department noted an increase in the killings of Roma people in Italy, Hungary, Romania, Slovakia, and the Czech Republic.
In the Near East and North Africa, the DOS criticized Egypt for failing to respect the freedom of association and the freedom of religion and Saudi Arabia for violence against women. The DOS also criticized Iran for human rights violations following the disputed presidential election last June, Israel for violations during last year's Operation Cast Lead, and Iraq for ongoing rights abuses.
In South and Central Asia, the DOS said human rights had deteriorated in Afghanistan because of increased insurgent attacks. The Department said that civilian authorities had taken positive steps in Pakistan, but that significant challenges remain. The DOS criticized Sri Lanka for using excessive force before the end of the conflict with the Liberation Tigers of Tamil Eelam (LTTE) last May and Uzbekistan for restricting freedom of the press.
In the Western Hemisphere, the DOS praised Colombia for an active independent media, but warned of intimidation by members of illegal armed groups. The DOS criticized Cuba for interfering with the right to privacy and Venezuela for attacking private media owners.
Rove 'proud' of US waterboarding terror suspects
A senior adviser to former US President George W Bush has defended tough interrogation techniques, saying their use helped prevent terrorist attacks. Karl Rove, who was known as "Bush's brain", said he "was proud we used techniques that broke the will of these terrorists and waterboarding kept world safe.” He said waterboarding, which simulates drowning, should not be considered torture.
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China rejects Obama's call to change yuan policy
China has hit back at comments by Obama that Beijing should change its currency strategy. On Thursday, he urged China to adopt a "market-oriented" exchange rate policy, increasing the pressure on Beijing to allow the yuan to appreciate. But Su Ning, vice governor of the People's Bank of China, accused Obama of "politicising" the yuan issue. He said that Obama wants China to solve America's problems.
Number of Chinese billionaires 'second only to US'
China now has more billionaires than any other country besides the United States, according to Forbes magazine. There are a total of 64 people in that bracket in mainland China, the magazine says in its annual list of the world's richest people. China's leaders say they are worried by the growing rich-poor gap.
Are ads and articles in "special issues" worth the investment?
by Trey Ryder
Often, no.
As publications compete for advertising dollars, publishers look for ways to make their newspaper or magazine more attractive to advertisers.
Ad salespeople want you to think your marketing opportunities mushroom when they publish a special issue. But that's not necessarily true. Here are six costly misconceptions about special issues:
Misconception #1: Special issues attract prospects who have a great deal of interest in the subject. Not necessarily. True, the readers may have a high level of interest, but those readers may not be the prospects you want to attract.
Misconception #2: Special issues attract a greater number of readers than ordinary issues. Not always true. Unless the publication mails to a larger mailing list (or distributes to more people in other ways), any increase in readers may be merely more people within the same family -- or more people within the same company. This means the number of prospective clients (a family or a company) may stay the same.
Misconception #3: Special issues offer advertising rates lower than you could otherwise get. Often not true. You could probably negotiate the same rate -- or a lower rate -- even without the special issue.
Misconception #4: Special issues focus a lot of attention on the lawyer who buys the ad or writes the article. No. In fact, the opposite may be true. If the subject of the special issue is fairly narrow, like estate planning or family law, you could find many competing lawyers in the same issue, like in the yellow pages. Potentially, this increases confusion among the lawyers and dilutes the attention any one attorney receives.
Misconception #5: Subscribers are more likely to keep a special issue than an ordinary issue. No. When prospects find an article in which they have an interest, they usually keep it for reference. Whether it's in a special issue or a regular issue doesn't matter.
Misconception #6: The publication distributes this special issue all year. Maybe, maybe not. In many cases, the special issue is sent at the same frequency as other issues. And even when the publisher promises to distribute the special issue at trade shows and conferences, this usually means only until they run out of copies. They almost never reprint the special issue.
When a sales rep approaches you about advertising in a special issue, here are 11 tough questions you might ask:
Question #1: "How many actual copies of this special issue will you print?" Publications generally talk in terms of "readership." This is the number of readers they estimate will read each issue. If they print 20,000 copies, and estimate that 4 people read each copy, they will tell you the special issue's readership is 80,000. If you want to bring this inflated figure closer to reality, ask the number of copies they will print.
Question #2: "How will you distribute this special issue?" You're in a strong position when they mail copies to individual subscribers, if those subscribers are your prospects. In addition, if they offer them at trade shows and conferences, that adds a little. But if they don't mail them to subscribers, and put them instead at "key" pickup points, you've lost a lot of value.
Question #3: "Over what period of time will you distribute this special issue?" Some publications distribute them for several months. Others distribute them only until the next regular issue comes out.
Question #4: "After you publish the special issue, when will the next regular issue come out?" This helps determine the shelf life of the special issue compared with how quickly it becomes yesterday's newspaper.
Question #5: "What are the demographics of your readers?" The fact that they offer a special issue for lawyers -- or about a specific area of law -- is meaningless if the special issue does not reach your target audience. Numbers alone aren't enough. You need to reach qualified prospects.
Question #6: "Will the reader demographics change based on how you distribute this special issue? If so, how?" The publisher may drop off large quantities of the special issue at hotels, office buildings, schools, senior centers, and so forth. While this can increase their distribution, these issues may not reach your potential clients.
Question #7: "How will you promote the special issue so I reach more of my target prospects?" Do they plan to use an advertising campaign? Will they conduct direct mailings?
Question #8: "What exactly am I buying?" Publishers generally offer something different from an ordinary ad, with the hope of attracting you to this special issue. Here are typical offers:
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Buy an ad and receive an article of the same size. If you buy a full-page ad, you'll also receive a full-page article. They may offer you reprints of your article at no cost.
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Buy an ad and get an article of a fixed size, often 250 to 500 words.
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Buy an "advertorial", which is an ad that looks like an article.
Question #9: "Can I buy a guaranteed position to help me stand out from competing lawyers?" You may be able to buy the inside front cover, the page across from the table of contents, or the back cover. If the sales reps intend to fill the pages with your competitors' ads and articles, you'd do well to guarantee the position you want.
Question #10: "When is my payment due?" Some publications ask for payment at the time you reserve your advertising space. Others will bill you after the publication comes out.
Question #11: "Will you please summarize what you offer and send it to me in writing?" Often, ad reps make representations that aren't true. And without anything in writing, it's your word against theirs. Also, since many ad reps work for one magazine one month, and another magazine the next month, they can be hard to track down. Make sure you get their representations in writing.
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© Trey Ryder
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Sentencia
El Tribunal de Justicia de Rio de Janeiro de Brasil condenó en primera instancia a la aerolínea francesa Air France por el accidente ocurrido en 1/6/09. El juez Mauro Nicolau de la Sala 48 en lo Civil estableció que la empresa debe pagar 1,12 mlls., a la familia de la fiscal Marcelle Lima, una de las 228 victimas del siniestro en el atlántico.
Busca...
Carlos Bulgheroni, principal accionista de la argentina Pan American Energy (PAE), la segunda mayor productora petrolera del país y socia de la British Petroleum, esta en busca de socios para realizar un gasoducto entre Turkmenistán y Afganistán, proyecto que promete una inversión de US$ 4.000 mills. Se conoce que una de las interesadas es la petrolera China National Petroleum (CNPC).
Petrobras - arbitraje
Un juez federal de Texas ordenó que Petrobras America Inc, el brazo estadounidense de la brasileña Petrobras, pague más de US$ 639 mlls., a Astra Oil, ratificando un fallo del 2009 de una comisión de arbitraje.
New York agrees World Trade Center 9/11 dust payout
New York City officials have agreed to pay up to $657.5m to thousands of rescue and clean-up workers at the Ground Zero site of the 9/11 attacks. The settlement would compensate more than 10,000 plaintiffs who say they were made sick by dust from the collapsed World Trade Center towers. At least 95% of the plaintiffs must approve the deal for it to take effect. The money would come from a federally financed insurance fund of almost $1bn that the city controls.
HSBC admits huge Swiss data theft
About 24,000 clients of HSBC's private banking operation in Switzerland had personal details stolen, the bank admits. Switzerland's financial and banking regulator said it had launched "formal administrative proceedings against HSBC" over the security breach, adding that the stolen data was "extensive".
Google to digitize ancient Italian books
The Italian government has signed a deal with Google to put the contents of two national libraries on the internet. Up to one million antiquarian books - including works by Dante, Machiavelli and Galileo - will be scanned and made available free on Google Books. There is no copyright issue as all the works were published before 1868. The Italian authorities welcomed the scheme as budget pressures have cut the amount that can be spent on preserving the collections in Rome and Florence.
Brazil's central bank leader could face tax probe
The Brazilian Supreme Court has been asked to authorize an investigation to determine whether Central Bank President Henrique Meirelles committed tax crimes. The attorney general's office made the request last week in a 105-page document that is sealed because of secrecy laws.
Lehman Brothers' former heads criticized for lapses
A report into the collapse of Lehman Brothers criticizes senior executives and auditor Ernst & Young for serious lapses that led to the firm's collapse. Lehman was insolvent for weeks before filing for bankruptcy in 2008, a court-appointed examiner had found. The report accuses senior management of "actionable balance sheet manipulation" and using accounting gimmicks. Ernst & Young said that its last audit of Lehman was "fairly presented" according to accounting rules.
US budget deficit hits record $221bn
The US government recorded a budget deficit of $221bn in February - the largest monthly deficit in its history. The total deficit since the beginning of the fiscal year in October now stands at $651.6bn, the figures from the US treasury show. That puts it on track to beat last year's record annual budget deficit of $1.4tn. Geithner called the deficit "unsustainable" but maintained that running the deficit was helping the US continue its recovery from the recession in the short-term.
'Tesco law' set to open up legal services
Alternative business structures will allow Scottish law firms to be owned by non-lawyers, ending a restriction that has existed for centuries. The deregulation, which has already taken place in England and Wales, could allow banks and supermarkets to operate legal services in Scotland, a move that has led some onlookers to describe the development as "Tesco law". The changes are currently before the Scottish Parliament as part of the Legal Services Bill and are largely endorsed by the Law Society, with its position based on a vote taken at its AGM in 2008, which saw solicitors overwhelmingly back the move.
Pledge of Allegiance in schools doesn't violate constitution, court rules
Reciting the Pledge of Allegiance with its reference to God in public schools doesn't violate the U.S. Constitution's separation of church and state, a federal appeals court ruled.
Sweden parliament approves Armenian genocide resolution
The Swedish Parliament on Thursday voted 131-130 to approve a resolution that recognizes the Ottoman Empire's killing of Armenians between 1915 and 1923 as genocide. Of the 349 assembly members, 88 were absent. The resolution was opposed by the ruling center-right coalition and supported by the opposition left. It passed when several members of the ruling party sided with the opposition. The Turkish government has condemned the resolution, recalling its ambassador to Sweden.
Rights group urges Afghanistan to repeal war crimes amnesty law
The Afghan government should retract a law granting amnesty for war crimes and human rights abuses committed prior to December 2001, Human Rights Watch (HRW) said Wednesday. The National Stability and Reconciliation Law was originally passed by the Afghan Parliament in 2007, but did not take effect until it was recently published in the official gazette. HRW claims that the law protects alleged war criminals and human rights abusers, many of whom remain in positions of power within the government. The group says the law will also grant future immunity to people involved in current fighting in Afghanistan if they agree to reconciliation with the government. Supporters of the law note that criminal claims may still be brought by individuals, but HRW disputes this claim saying the court system is "barely functioning in much of the country, corruption is rampant, and there is no witness protection system." Afghan President Hamid Karzai had previously indicated he would not sign the act into law.
Italy parliament approves bill shielding Berlusconi from trial
The Italian Senate on Wednesday gave final approval to a bill that would allow cabinet ministers, including Prime Minister Silvio Berlusconi, to postpone criminal proceedings against them on the grounds that they would interfere with official duties. The legislation, passed by a vote of 169-126 with three members abstaining, will allow officials to suspend trials against them for up to 18 months by claiming a "legitimate impediment" to appearing in court. Critics contend that the legislation is specifically designed to protect Berlusconi from the prosecutions he faces, while supporters claim that it will modernize the country's judicial system and allow elected officials to perform their duties.
Should the U.S. provide a Ponzi scheme bailout?
Investors who lost billions of dollars by placing their money with Madoff and Stanford have banded together to seek relief from the last bastion of protection: Congress. These investors are lobbying senators to add a provision to the financial regulatory bill requiring banks and investment firms to pay into a fund that would be used to compensate them for a portion of their losses from Ponzi schemes. The plan involves about $4 billion, which seems like almost chump change in the current era of trillion-dollar federal deficits and is minuscule compared with the hundreds of billions of dollars that the government doled out in the banking bailout. But should the Madoff and Stanford investors get better treatment than anyone else who falls prey to a financial scam with little prospect of any significant recovery and no insurance fund to repay at least a portion of their losses?
Israel seals off occupied West Bank
Al Jazeera, Doha, Qatar
Saudi Arabia: Hijacked Ship Owner says Insurance Company Negotiating with Pirates
Asharq Al-Awsat, Pan-Arab daily, London, England
Bus catches fire on Al Maktoum Bridge in Dubai
Gulf News, Independent daily, Dubai, United Arab Emirates
'Abbas seeks U.S. pledge to freeze East Jerusalem construction'
Haaretz, Liberal daily, Tel Aviv, Israel
MIDEAST: Iran, Israel Spoiling for a Fight?
IPS Middle East, International cooperative of journalists, Rome, Italy
Hamas releases UK journalist
JPost, Conservative, Jerusalem, Israel
Call for a Farewell to Weapons of Mass Destruction
Khaleej Times, English-language daily, Dubai, United Arab Emirates
Lord Davies tours DP World head office
Middle East North African Network, Online financial portal, Amman, Jordan
39 Killed in Twin Suicide Blasts in Pakistan's Lahore
Nahamet, Online news portal, Beirut, Lebanon
Panel formed on Lebanon poll law
Saudi Gazette, English-language daily, Riyadh, Saudi Arabia
Saudi Arabia, UAE ready to lobby China on Iran sanctions: Gates
The Daily Star, Independent daily, Beirut, Lebanon
Iraq results trickle out, Maliki rivals cry fraud
Times of Oman, English-language daily, Muscat, Oman
BNP teachers will not be banned
BBC News, Centrist newscaster, London, England
Former Anglo chief 'cannot pay back €70m loans'
BreakingNews.ie, Online news portal, Cork, Ireland
Pink Floyd wins web music ban
Daily Express, Conservative tabloid, London, England
'Thieves' who think they're above the law: Three Labour MPs charged with expenses fraud argue a court has no right to put them on trial
Daily Mail, Conservative daily, London, England
FCC launches broadband consumer tools
DMeurope, Online news portal, Amsterdam, Netherlands
PAKISTAN: Two deadly blasts strike Lahore market
France 24, Issy-les-Moulineaux, France
When art gets beyond the walls of exhibition
Hurriyet Daily News, (Liberal, English-language), Istanbul, Turkey
Jennifer Aniston Hits The Red Carpet At The Bounty Hunter Premiere
Look Magazine, London, England
New Workington road bridge stretches across river Derwent
News & Star, Independent daily, Carlisle, England
Turkey Recalls Envoy After Sweden Recognizes Armenian 'Genocide'
Radio Free Europe, Prague, Czech Republic
Bomb Blasts Rip Through Crowds In Lahore
Sky News, Independent newscaster, Middlesex, England
Hands Off our Shackles, Please: The Debate Over German Security Policies
Spiegel International, Liberal newsmagazine, Hamburg, Germany
Ministers rule out ban on teachers in BNP
The Guardian, Liberal daily, London, England
Dozens killed in twin Lahore suicide bombing
The Independent, London, England
Sutil a force to be reckoned with
The Irish Times, Centrist daily, Dublin, Ireland
Moscow Finishes 2nd as City of Billionaires
The Moscow Times, Independent daily, Moscow, Russia
Sister raped by father over 30 years was 'too scared' to report it
The Telegraph, Conservative daily, London, England
Christine Bleakley crosses Channel on water skis
The Telegraph, London, England
Ernst & Young faces legal action over Lehman collapse
Times Online, Conservative daily, London, England
Indonesia hospital to be built in Gaza
Antara News, News agency, Jakarta, Indonesia
Thai anti-govt protesters begin to mass for rally
China Post, English-language daily, Taipei, Taiwan
10th Seoul International Financial Forum Kicks Off
Chosun Ilbo, Conservative daily, Seoul, South Korea
SC orders NAB to ensure safety of Swiss record
Dawn, English-language daily, Karachi, Pakistan
Foreign currency exchange rates fixed by National Bank
Gazeta.kz, Official online newspaper, Kazakhstan
Women get permanent commission in armed forces
India Express, News portal, Mumbai, India
Sena attacks BNHS for 'Bombay'
India Times, Conservative daily, New Delhi, India
Ady Gil's skipper to be arrested
Japan Times, Independent centrist, Tokyo, Japan
Minor issues should not undermine ties: Indonesian minister
Malaysian Star, Online news portal, Selangor Darul Ehsan, Malaysia
Trans-Tasman rower in danger of missing NZ
New Zealand Herald, Conservative daily, Auckland, New Zealand
Prospective ISS crew take exams outside Moscow
People's Daily Online, English-language, Beijing, China
Extra instruction at home can jump-start reading skills of children
Sify News, Chennai, India
Tiger tragedy: 11 starve
Sydney Morning Herald, Centrist daily, Sydney, Australia
China landslide
Taiwan News, English-language daily, Taipei, Taiwan
Government to promote biotechnology
Taiwan Today, Government Information Office, Taipei, Taiwan
Australia on watchlist for imposing censorship on the Internet
Thaindian News, Bangkok, Thailand
SIT summons Modi in Jaffrey murder enquiry
The Hindu, Left-leaning daily, Chennai, India
Tizzy exports her 'Wine' to France
Antigua Sun Online, Independent daily, St. John's, Antigua
Suspect in OPP killing dies
Canadian Broadcasting Centre, Toronto, Ontario
PPM credits success to 'ruckus'
Cayman Net News, Online news portal, George Town, Cayman Islands
Ritzy building to be seized, others in Dominican prosecutor's crosshairs
Dominican Today, Independent daily, Santo Domingo, Dominican Republic
CHILE: Aftershocks Rock Inaugural Ceremony
IPS Latin America, International cooperative of journalists, Rome, Italy
US slams Government's approach to corruption
Jamaica Gleaner, Independent daily, Kingston, Jamaica
New snack made of unique Peru native sweet potatoes goes on sale
Living in Peru, News portal, Lima, Peru
U.S. report offers damning picture of human rights abuses in Afghanistan
The Globe and Mail, Centrist daily, Toronto, Canada
?Pensioner beaten to death at home
Trinidad Guardian, Independent daily, Port-of-Spain, Trinidad
Mogadishu residents told to leave
BBC News, Centrist newscaster, London, England
Ex-rebels take over mineral trade extortion racket
CongoPlanet.com, Independent online news aggregator
NALAG should fulfil development aspirations of the people- Mr Aidoo Mensah
GhanaWeb, Online news portal, Amsterdam, Netherlands
Obama spreads Nobel cash
iafrica, Online news portal, Cape Town, South Africa
Zuma defends Malema
Independent Online, News portal, Cape Town, South Africa
Women of Ethiopia Say Life is Better
Jimma Times, Online news portal, Jimma, Ethiopia
Roads paved with gold
Mail & Guardian Online, Liberal, Johannesburg, South Africa
44 students 'go on the rampage'
News24.com, Online news portal, Cape Town, South Africa
Sylva mobilises for AMAA 2010
Vanguard, Independent daily, Lagos, Nigeria
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