By Tom Trush

As the person responsible for marketing and generating leads for your company, you face serious challenges right now.

After all, have you ever stopped to consider how easy it is for prospects to find your competitors?

Today, more than ever, new and shifting technologies have made it effortless for prospects to find alternatives to your product or service. What's more, this competitive marketplace spans all industries and grows bigger every day.

Making your situation more challenging are consumers' increasingly stubborn expectations and demands.

If you've experienced a slowdown in leads, today's well-informed prospect is one place where you can pinpoint your problem.

It's no longer enough to "exceed expectations," "deliver excellent service," "offer customer-focused solutions," or "have an experienced team." Today's prospects demand you deliver value before they even consider doing business with you.

Few companies have adjusted their marketing to accommodate today's consumers -- and that leaves incredible opportunity for you.

Search online, open the newspaper, scan your mailbox, flip through the Yellow Pages, read a few emails. You'll see little difference in marketing approaches.

Not only do pushing products and slinging services remain the norm, but the same words get used over and over again.

So what's the solution?

Well, one way you can differentiate yourself in marketing is to make your prospects feel important.

Let me explain ...

Think back to the last time you met someone who made you feel special. The type of person who you instantly enjoyed being around. Someone who can spark a smile from just about anybody.

How did that person act when you met? What did he/she talk about? Who received most of the attention?

Most likely, that person made you feel important (and good about yourself) because the conversation centered around you.

Right?

Now consider how this approach carries over to marketing.

You see, most attention in marketing focuses on hyping a company or its product/services. I often compare this approach to the person at a party who only talks about himself, laughs at his own jokes and always has a story that tops whatever anyone else says.

People cringe when this person walks into a room. So imagine how your prospects feel when they see this same "strategy" used in your marketing.

If you want to generate more leads, shine the spotlight away from your company. Stop thinking about what you can get from your marketing and instead focus on what you can give.

Tom Trush is available at https://www.writewaysolutions.com
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