By Tom Trush

Ever notice how many people want to steal your scarcest resource?

They crave a piece of your time -- often for their own benefit.

But this theft isn't only limited to people ...

Each day hundreds of marketing messages attempt to rob you of your time, too.

So how do you decide where to direct your attention?

Well, fortunately, this decision mostly happens on an unconscious level. If you were consciously aware of every marketing message competing for your interest, you couldn't function.

Good thing you have instinct -- that gut feeling that tells you (in a split second) when something isn't worth your time. When marketing to prospects, you must overcome this intuition if you have any chance at getting your message seen or heard.

Just like you, your prospects recognize promotional fluff.

Your gut knows advertisements. Your gut knows when someone is selling. Your gut knows when something serves someone else's interests.

Am I right?

Remember, the most effective marketing often doesn't look like marketing.

So, with this concept in mind, let me give you a challenge ...

When you write your next marketing piece, honor your prospects' time by presenting information as if they were already your clients/customers.

Ignore your desires. Forget about selling. Disregard your competitors. Snub the internal voice that screams, "You're giving away too much!"

Take this exercise seriously and I guarantee your marketing grabs more eyeballs and gains greater interest.

Need an example to help you get started?

Watch this nearly 12-minute video (with over 2,372,000 views) from Dr. Robert Cialdini: https://youtu.be/cFdCzN7RYbw . He gives you six costless ways to persuade prospects and, at the same time, introduces you to his resources for improving organizational and personal performance.

Tom Trush is available at https://www.writewaysolutions.com.

---
© Trey Ryder
FREE LAWYER MARKETING ALERT: If you'd like to receive Trey Ryder's weekly Lawyer Marketing Alert, send an e-mail to [email protected]. Write "Subscribe LMA" in the subject line and write your name and e-mail address in the body of the message.